The brief:
An established fitness professional, with a stable client base was looking to expand her horizons, professionalise her offering and develop her business. The brief was to create a website that reflected her personality and fun approach to fitness, both from a brand and copywriting point of view. There was also a need to create a small, foldable leaflet that could be given out at the Bedford Race for Life where Inspire Fitness were leading the warm up and would have great exposure.

The results:
A funky, cool and informative website was created that not only highlighted Teresa’s unique approach to fitness, but which encouraged interaction and used incentives and a class timetable to improve response rates. The leaflet was given out in thousands at the Race for Life, and as a result we’re thrilled to say that Teresa has been asked to front the warm up for the London Races for Life in 2009, and has won several new personal training clients to boot! Loads of Inspire’s clients have remarked that they love the new site and that it really reinforces what Inspire stands for.