It used to be simple. You either had a website or didn't and if you didn't, then you got one - job done? Well, yes and no. A few years ago maybe just having a website was enough. Today, you need to know your SEO from your PPC and your Web2 from your WC3. And while you're at it, are you able to manage your own content or are you still falling into the trap of paying someone else to do it for you?

Why not put your website under the microscope and make it work harder for you? How about an extranet for your clients, or an online shop, or even a blog? A website can be a great business tool and not just an online version of your brochure. Make it content rich, keyword heavy and up to date. And if there's anything you haven't understood in this section, then get in touch fast!